SLIM Brand Excellence is today recognized as the definitive testing ground for the success of brands. It is the single and foremost forum in the country at which brands can be judged for their effectivity and excellence in the marketplace. Over the years it has helped brand custodians show the industry and their peers how effective their brands are.
SLIM Brand Excellence encourages brand custodians to come out with the success stories of their brands. By doing this, the brand custodians become trailblazers for those that seek the same excellence as them. Owing to the stringent judging criteria, brands have begun to persevere, to excel at what they do, with the hope of winning the same accolades as their peers.
This year SLIM Brand Excellence 2008 poses the question, what if the geniuses of the world kept their discoveries under wraps? The world would be a much darker place. Fortunately today, it is not so. But if we are to grow and learn to do things better, in more innovative and efficient ways, we must come out with our own success stories while learning from the geniuses of our times. This is why the theme for SLIM Brand Excellence 2008 is “Share your genius”. Because it is by this single act that we will effect change that will cause exponential growth within the marketing fraternity.
