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| Award
Categories & Definitions |
|
| MAIN AWARDS |
|
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| Product Brand of the
Year |
Entries to this category may be submitted by tangible
product-brands, that are FMCGs, durables, ethical or commercial/industrial-use
products. The company submitting the entry should be involved
in marketing the brand locally, while the product could be manufactured
locally or sourced from abroad. |
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| Service Brand of the
Year |
Entries to this category may be submitted by "intangible"
service brands in banking, insurance, telecom, entertainment,
education, leisure, investment, retailing, real estate, travel,
transport etc. These could be local brands or international
brands marketed locally. |
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| SPECIAL AWARDS |
|
Innovative Brand of
the Year
|
The brand that shows outstanding innovation overall
in terms of new product development/introduction, packaging,
service methods, promotional methods, distribution methods,
etc. |
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| Turnaround Brand of
the Year |
The brand that has most successfully overcome a
downturn or crisis. |
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| Local Brand of the Year |
The best among home-grown brands. Only Sri Lankan
brands will be considered for this category. |
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Best New Entrant of
the Year
|
The most successful brand from among those introduced to the market within the last two years
(i.e 2008 or 2009) |
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| International Brand
of the Year |
The International brand that has shown excellence and great success in the local market. |
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| Small Business Brand
of the Year |
A new award introduced this year, for companies
with an annual turnover of less than Rs. 50 million and who
have been in the market for the last three years. |
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| CSR Brand of the Year |
Outstanding Brand specific engagement in uplifting the community |
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| Export Brand of the Year |
The Sri Lankan brand that has shown excellence and great success in the international market |
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