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The top three brands
that obtain the highest scores in each of the two main categories
(Product Brand of
the Year & Service Brand of the Year) will be recognized
with Gold, Silver & Bronze awards.
The Brand of the Year award will go to the highest scoring winner
of these two categories. Thus, no separate entry is required
for the Brand of the Year award.
In addition Gold, Silver & Bronze winners will be selected
in each of the Special Awards categories.
Awards may not be made in a category if there are no entries
of a suitable standard to merit an award.
The Brand Managers who are custodians of the winning brands
will also be awarded a special certificate, recognizing their
significant contribution towards the brand's success. |
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| Main
Awards |
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| Entries to this category may be submitted by tangible
product-brands, that are FMCGs, durables, ethical or commercial/industrial-use
products. The company submitting the entry should be involved
in marketing the brand locally, while the product could be manufactured
locally or sourced from abroad. |
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| Entries to this category may be submitted by "intangible"
service brands in banking, insurance, telecom, entertainment,
education, leisure, investment, retailing, real estate, travel,
transport etc. These could be local brands or international
brands marketed locally. |
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| Special
Awards |
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| The brand that shows outstanding innovation overall
in terms of new product development/introduction, packaging,
service methods, promotional methods, distribution methods,
etc. |
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| The brand that has most successfully overcome a
downturn or crisis. |
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| The best among home-grown brands. Only Sri Lankan
brands will be considered for this category. |
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| The most successful brand from among those introduced
to the market within the last two years (i.e. 2005 or 2006). |
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| The Sri Lankan brand that has shown excellence
and great success in the international market. |
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| A new award introduced this year, for companies
with an annual turnover of less than Rs. 50 million and who
have been in the market for the last three years. |
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