| Origin |
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| Entries could be by local or international brands that are currently marketed in Sri Lanka. The Export Brand of the Year is open to Sri Lankan brands marketed internationally. |
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| Age |
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| The Brand should have been marketed in Sri Lanka for at least 3 years as of 31st December 2009. However, if the brand has been introduced to the market only within the last two years (i.e. in 2008 or 2009), it could be entered in the Best New Entrant of the Year category. |
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| Categories for Entry |
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| There are ten categories under which entries could be submitted. You may enter under the main categories of Product Brand of the Year or the Service Brand of the Year, and/or under one of the eight special categories. You may enter under multiple categories. Entries of the brand under more than one category will require a separate fee. |
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