| First Round |
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All entries will be pre-screened by the pre-screening panel. At this juncture, the panel will evaluate each entry for the following. |
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Suitability of entry for the category. |
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Eligibility of the entry. |
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Conformity to entry- submission criteria. |
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Completeness of entry form and the information contained in it. |
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Authenticity of submission. |
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If any issues arise at this stage, the entry in question and the issues will be notified in writing to the applicant, who would be required to revert in writing with a response within 48 hours of receipt of the letter. The applicant may choose to withdraw its entry and 50% of the entry fee will be refunded to the applicant |
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| Second Round |
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The written submission must be limited to a standard form where the entry can be evaluated on criteria related to Brand Intent and Brand Performance. The judges will evaluate the submission independent of each other and give an overall score out of 50. The scores will not be taken into the final round |
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| Final Round |
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Each presenter will be given 20 minutes to present, on all four evaluation criteria (ie: Brand Intent, Brand Content, Brand Process and Brand Performance). The judges will question the presenter for 10 minutes and individual scores entered. Finally the totalled scores will be presented to the judges for final consent.
Total scores will be presented for each category and the winners discussed and agreed on by the judges. |
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