Recognizing Top Brands at National Level The ever popular Brand Excellence organized by the Sri Lanka Institute of Marketing is schedule to take place for the eight successful year at Waters Edge Battaramulla on 27th November 2008.
The main objective of the Brand Excellence is to recognize the performance of Brand Champions at National Level, while promoting and popularizing the concept of branding within Sri Lanka.
The importance of Branding is not adequately understood by many a entrepreneur in Sri Lanka. It is the brand that adds the biggest amount of value to the Balance Sheets of most of the top global companies. Brand “Coca Cola” is valued at billions of rupees and is the top asset of the company. Some companies which have outsourced most of their activities have a huge asset in their brands, though physically they may not have that many assets.
The prime objective of SLIM is to make marketing the driving force of the national economy. In doing so brand building has become one of the key success factors in the construction of a solid economy.
Unfortunately Sri Lankans have become commodity suppliers rather than marketers in that sense, thus minimizing the profit potential of the company.
People’s award, National Sales Congress (NASCO), Ad Awards (EFFIES) & Brand Excellence are some of the projects launched by SLIM to popularize marketing among the business sector as well as the public sector thereby strengthening our economy while bringing happiness to the citizens of Sri Lanka.
This year’s Brand Excellence will be staged with a lot of new developments learnt over the years. The top performance will have an opportunity to showcase their success to the nation at this glamorous event. We expect the recognition of brand champions will also motivate the people behind the brand success to do even better in the future thus enhancing profitability of their organization.
I wish to invite your organization to be part of our this exercise in making marketing the driving force in our economy by participating at this years Brand Excellence.
