The new developments to the SLIM brand excellence are well received, and I am happy to note the record number of entries sent by brave brand managers and organizations. The prestigious Brand excellence has transformed to a more professional scheme towards earning an award rather than just winning it. My best wishes to all applicants!
Message to Brand Excellence Supplement
Taking SLIM Brand Excellence to a higher level was a challenge. I am happy to note that bringing in more professional approach to this prestigious award scheme has been well received by the Sri Lankan organizations. The new developments in the scheme have made organizations to earn an award rather than just winning an award as the process is made tough. The SLIM brand excellence it self is a brand recognized by our corporate entities and public. I am delighted that a record number of applications are received from business entities in Sri lanka who have bravely accepted the challenge to meet the advanced professional measurement criterion. I sincerely thank all companies and brand managers for taking this bold step. I would also wish to thank the chairman and members of project committee and the blue print committee and also the eminent members of the panel of Judges for their immense assistance and commitment. I wish to convey my best wishes to all applicants. Good luck!
Thank you
Sarath C Fernando
President - Sri Lanka Institute of Marketing
