SLIM Brand Excellence, is being staged for its 7th consecutive year at a time when both local and global economies stand challenged like never before. Businesses are forced to be on their toes. Yesterday’s success is no longer guaranteed to be tomorrows stepping stone. The single formula to survive is to create value and differentiate on an ongoing basis consistently. For this very reason the role of the marketer is becoming most pivotal for the very existence of businesses with every passing day.
Across the world, businesses, industries, countries and even regions rely on highflying marketers to protect and grow their economies which affect their very existence. In this context today’s Marketers need to grab every challenge, outperform themselves continuously, and share their genius with the world. SLIM Brand Excellence 2008, will be the national platform to nurture and reassure the above qualities for the Sri Lankan Marketing fraternity.
SLIM Brand Excellence is geared to achieve greater milestones of Glamour and Effectiveness this year. The best brands will be rewarded for what they stand for and for the journey they have engaged in. The best of marketers will be recognized for their genius and effectiveness in keeping their businesses alive. The fraternity will grow with a culture of healthy competitiveness and continuous improvement.
While thanking our sponsors, the organizing committee and all hands extended to give life to this national platform of recognition for Brands, I would like to invite and warmly welcome all Sri Lankan Brand Custodians to make use of this opportunity to grow and reward your brands and yourselves.
