Sajith Gunaratne, a specialist in research, brand management, sales and marketing, has accumulated these proficiencies over the last 15 years by working in several multinational organizations; currently he functions as the Senior Business Manager & Senior Marketing Manager of the Ceylon Agro Industries (Prima Group Sri Lanka).
A Graduate from Oklahoma State University, USA with a degree in Economics/Marketing, Sajith also holds a Post Graduate degree (MBA) in Marketing from the University of Leicester, UK. He is also a Chartered Marketer of CIM UK. Sajith was also afforded the opportunity to receive executive training from the globally recognized Indian Institute of Management (IIMA) Ahmadabad. He has participated in various international training programs organized by best firms of repute and obtained knowledge in areas of market research, product development, brand management, trade marketing, category management and sales.
Sajith has been instrumental in developing the brand architecture for the wheat and poultry based products at Prima and developing new categories which have reached prominent positions in Sri Lanka. Prior to his tenure at Fonterra as a Group Brand Manger he worked as the Market Research Manager at British American Tobacco Sri Lanka.
Sajith served as a Committee Member on the first ever Brand Excellence Committee of SLIM in 2002 and also a guest lecturer at the Commonwealth University in association with the Open University Sri Lanka. |