Philip Goodstein: Managing Director – Brand Partners (pvt) Ltd
Philip was born and schooled in London. He obtained an honours degree in Economics from the University of East Anglia, England.
He started his love affair with the challenges of brand building in multinational and multicultural societies via appointments to a leading London advertising agency, then to stylish Milan, followed by the demanding market of South Africa, before being seconded to one of the four Asian Tigers - Taiwan.
After Taiwan, there followed a 36 month stay in Japan that led to the opening of Ogilvy & Mather in Tokyo, using a 10 year business model that is still being successfully implemented today. It now employs over 450 staff.
From there he broadened his expertise further, when Ogilvy & Mather sent him to open an agency in Vietnam, form a Joint Venture in Cambodia, and manage a strategic alliance in Burma; as well as managing regional brands IBM and Dove. Then he moved onto, potentially, the largest consumer market in the world - China.
He was based in Beijing and also ran offices in Shanghai and Guangzhou, with a total staff complement of more than 100 people.
Philip and his wife moved to Sri Lanka, to live here permanently, in 2005. At the same time he opened Brand Partners Sri Lanka, a BoI registered company, with a mission to use his global expertise to help build Sri Lankan brands.
Since opening Brand Partners he has worked with many established Sri Lankan companies; such as Cargills Group, John Keells Holdings, Tea Tang, MA’s Foods and Spices, Abans Group, The Sri Lankan Software and Services Industry group, Pizza Hut, Saatchi & Saatchi, and Walkers Tours.
Because of his belief in giving back to society, Philip agreed to become Course Director at Sri Lanka’s premier academy of advertising -- SPAACS. In addition to running courses, he lectures and mentors students who want to develop careers in advertising and marketing communications. |
