Entries must
be submitted by the form provided along with the Entry Kit,
concisely within the given space. Additional space may be used
only if absolutely necessary, but conciseness will be seen as
a virtue by the judges. Completeness, however, is important
and some points may be lost if information is not supplied in
any section.
Supporting
Evidence & Auditor Verification
Since the thrust of the awards is to measure effectiveness, it is strongly recommended that you provide information on results achieved quoting independently verified research or other sources, wherever possible. Supporting documentation may be attached highlighting the research findings. Published information from government or private research sources may be attached to substantiate market sizes etc. highlighting the relevant aspects. All internal information to show achievement should be verified by the company auditors and the quoted research agencies on the last page of the entry. Entries without such verification will be rejected.
Visual Material
Visual material
(such as ads, TVCs, packs, POSM, brochures etc.) should not
be submitted with the entry, but may be presented by successful
finalists during the Stage 2 presentation. However, it is
highly recommended that you attach (on a single A4 page printout)
a photo or composite image that will convey a visual feel
of your brand (e.g. logo, pack shot, ad, brand ‘in use’
photo etc.) with the entry.
Confidentiality
All information provided to SLIM for SLIM Brand Excellence 2007 will be provided to the Panel of Judges only and the judges will be strictly bound by a commitment to confidentiality.
